Streetwear Brands Loved by Skaters!

If you’re just getting into skateboarding, one thing you’ll quickly realize is that it’s not just about the tricks and the decks—it’s also about the style. Skateboarding has always been deeply connected with fashion, especially streetwear. From legendary brands that have been in the game for decades to fresh new labels that are making waves, the clothes you wear when you skate say a lot about your vibe. So, let’s dive into some of the streetwear brands that skaters swear by, especially if you’re rolling in the Southwestern U.S.

The OG Skate Brands Still Dominating

Vans: The Timeless Classic

Let’s start with Vans. I remember getting my first pair of Vans when I was 12, a simple black-and-white checkerboard slip-on. These shoes have seen it all—endless hours at the skatepark, worn-out laces, and more kickflips than I can count. What makes Vans a staple for skaters is not just their durability but also the grip and feel they give you on the board.

Vans has been synonymous with skate culture since the 1970s, and for good reason. The brand’s iconic waffle soles give you the perfect blend of flexibility and support, making it easier to control your board. Plus, their designs are classic—whether you’re into the Old Skools, Sk8-His, or Eras, you’re bound to find a pair that fits your style. And let’s be real, you can’t go wrong with a pair of Vans on your feet.

Thrasher: More Than Just a Magazine

When it comes to skate culture, Thrasher is more than just a magazine—it’s a lifestyle. I can’t even count the number of times I’ve seen skaters rocking Thrasher’s flame logo t-shirts and hoodies. It’s almost like a badge of honor. Wearing Thrasher gear gives you instant street cred, and it’s not hard to see why.

Thrasher started as a skateboarding magazine in 1981, and since then, it’s become a cultural icon. The brand’s gritty, no-nonsense approach to skateboarding resonates with skaters everywhere, from the streets of L.A. to the desert spots in Arizona. Whether you’re a seasoned pro or just starting, throwing on a Thrasher hoodie immediately connects you to a community of skaters who live and breathe the sport.

Independent Trucks: Tough Gear for Tough Skaters

Independent is another brand that’s been around for decades, known primarily for its high-quality trucks. But their apparel line is just as tough and gritty as their hardware. I’ve been rocking an Independent windbreaker for years—it’s seen me through cold nights at the park and unexpected desert rain showers. Their gear is designed for the skater who doesn’t mind getting a little (or a lot) dirty.

Independent’s clothing is all about functionality and durability, with a no-frills aesthetic that appeals to skaters who prioritize skating over style—but who also end up looking cool because of it.

Modern Streetwear Brands Embracing Skate Culture

Supreme: The King of the Skate-Fashion Crossover

You can’t talk about streetwear without mentioning Supreme. This brand is the definition of hype, but it’s more than just a name. I remember lining up outside a Supreme store in L.A. for hours just to cop a limited edition deck. It was worth it—not just for the gear but for the experience of being part of something bigger.

Supreme started as a skate shop in New York City in 1994, and since then, it’s become one of the most sought-after brands in the world. Their collaborations with skate legends like Mark Gonzales and brands like Vans and Nike have cemented their place in both the fashion and skate worlds. When you’re wearing Supreme, you’re not just making a fashion statement—you’re part of a culture that values originality, quality, and a little bit of rebellion.

Palace: London’s Answer to Skate Streetwear

Palace is the British brand that’s taken the skate world by storm, and it’s no surprise that they’ve made a big splash in the U.S., too. Their bold graphics, unique logos, and playful take on streetwear have earned them a dedicated following. I first came across Palace when a friend from the UK sent me one of their signature Tri-Ferg tees, and it quickly became a favorite.

Palace’s designs are loud, fun, and unapologetically skate-centric, making them a perfect fit for skaters who want to stand out from the crowd. Whether it’s their oversized hoodies or their eye-catching jackets, Palace knows how to mix skate culture with high fashion, and the results are always fresh.

HUF: Skater-Founded, Skater-Approved

HUF was founded by the late Keith Hufnagel, a pro skater who knew exactly what skaters need—because he was one. HUF’s gear is all about blending style with function. I’ve been a fan of their Plantlife socks for years—not just because they look cool, but because they’re actually comfortable and durable enough to handle a full day of skating.

HUF’s designs are often simple but effective, with clean lines and classic logos that appeal to skaters who want to look good without trying too hard. Their footwear line, especially, is built to last, with shoes that offer great board feel and support.

Brands Rooted in the Southwestern U.S. Skate Scene

Primitive Skateboarding: From L.A. to the Desert

Primitive is a brand that’s close to my heart, not just because it was started by pro skater Paul Rodriguez, but because it’s rooted in the California skate scene that’s so influential across the Southwest. I remember grabbing my first Primitive deck at a local shop in Phoenix—it was love at first sight. The graphics were sick, and the board felt amazing under my feet.

Primitive’s apparel line is just as impressive, with graphic tees that feature bold, eye-catching designs. Whether you’re skating in the heat of the Arizona sun or cruising the cool streets of L.A., Primitive gear is built to keep you looking and feeling good.

Lakai: Footwear with a California Vibe

Lakai is another brand with deep roots in the California skate scene, co-founded by skate legends Mike Carroll and Rick Howard. If you’re skating in the Southwest, where the pavement can be hot and rough, you need shoes that can handle the conditions—and Lakai delivers. I’ve been wearing Lakais for years, and they’ve never let me down.

What sets Lakai apart is their commitment to making shoes that are not just stylish but also incredibly functional. Their designs are simple but effective, with a focus on comfort, durability, and performance. Whether you’re hitting the streets or the skatepark, Lakai shoes have got your back.

Santa Cruz Skateboards: Iconic and Psychedelic

Santa Cruz is a brand that’s been around since the 1970s, known for their iconic Screaming Hand logo and their bright, psychedelic designs. I remember seeing Santa Cruz boards and apparel everywhere when I was growing up in Southern California, and the brand’s influence is still strong today.

Santa Cruz’s apparel line is perfect for skaters who want to stand out. Their t-shirts, hoodies, and jackets feature bold colors and designs that are instantly recognizable. If you’re skating in the Southwest, where the culture is as vibrant as the sunsets, Santa Cruz gear fits right in.

Emerging Streetwear Brands to Watch

RipNDip: Playful Designs for Fun-Loving Skaters

RipNDip is one of those brands that doesn’t take itself too seriously, and that’s what makes it so popular. I first came across RipNDip at a skate shop in Austin, Texas, and I was immediately drawn to their playful designs and their iconic Lord Nermal cat logo. It’s hard not to smile when you’re wearing RipNDip, and that’s exactly the point.

RipNDip’s apparel is all about having fun, whether it’s their hoodies, t-shirts, or accessories. If you’re the kind of skater who loves to inject a little humor into your style, RipNDip is definitely a brand to keep an eye on.

Dime: Minimalist Style with a Skater’s Edge

Dime is a Montreal-based brand that’s been gaining popularity in the U.S., and for good reason. Their minimalist designs are a breath of fresh air in a scene that’s often dominated by bold graphics and loud logos. I first noticed Dime when I saw some of my favorite skaters rocking their gear in videos, and I was impressed by how clean and stylish it looked.

Dime’s clothing is all about quality and simplicity. Their hoodies, tees, and pants are designed to be comfortable and functional, with a focus on subtle details that make a big impact. If you’re looking for streetwear that’s understated but still has a skater’s edge, Dime is the brand for you.

Illegal Civilization: Where Skateboarding Meets Creativity

Illegal Civilization is more than just a streetwear brand—it’s a creative collective that’s deeply connected to the skateboarding film scene. I first came across Illegal Civ through their skate videos, and I was immediately drawn to their unique blend of style and storytelling.

Illegal Civ’s apparel is vibrant, colorful, and full of personality. Their collaborations with other brands and artists have produced some of the most interesting and unique pieces in the skateboarding world. If you’re the kind of skater who’s also into art, film, and creativity, Illegal Civ is a brand you’ll want to check out.

Tips for Building Your Skater Wardrobe

Start with the Basics

When you’re building your skater wardrobe, it’s important to start with the basics